The autism support organization realized that Australia was fully aware of autism: now, they needed to build association and action. The new branding is bold and direct, centered on a script wordmark with strong up and down motion. In particular, the repeated capital “A” shapes in the design stand out, sort of like a built-in monogram.
Those same three A shapes are also used for a secondary identity element: sketch-like drawings of the letters used as characters in a variety of scenes that suggest working and playing together. By adding an O to the three A’s in a crosshatch design, a simple secondary logo is formed.
https://www.futurebrand.com/news/autism-association-of-australia-launches-transformational-rebrand