The historic signage of Millennium Mills, a landmark in the heart of an enormous East London redevelopment site called Silvertown, inspired the new brand identity for the site.
The Millennium Mills building and Silo D, another area structure, will be part of a huge new residential community. The signage on the Mills building was built with rectangles that design agency DNCO have embraced to create an entire alphabet and very flexible graphical system. These form the foundation for the new identity.