Agency Reklamekollektivet created an identity plan that actually moves and adapts to any sort of sound or mood in the center. Kinetic typography changes shape, shudders, jumps, waves, and in general keeps pace with the center’s soundscape.
“We know how letters are supposed to look,” says Thomas Birkeland, creative director at Reklamekollektivet. “Their form is imprinted in our minds. So when you see these unexpected letters, you get the sense of something having evolved a lot from its original state, which is exactly what Kulturhuset does for people.”