The design team uses a bold asterisk, usually a symbol in the English language of omitted matter, to represent the subject of period poverty, a topic that is not usually discussed.

The Alliance for Period Supplies believes “it’s that time” to talk about period poverty in order to end the problem, and that all people who menstruate should have access to the period products they require. The organization estimates that 1 of every 4 individuals who menstruate does not have the resources they need to secure supplies.