The new brand stresses connection to nature as well as simplicity and improved value.
Says VMLY+R Melbourne Sarah Bailey, “The topic may be considered taboo in some circles. However, my team very quickly wanted to be a part of the funeral revolution and drive real change in this category.”
The logo, a simple leaf or tree shape emerging from a small mound, suggests how one’s death can benefit the world, environmentally and aesthetically. Instead of erecting headstones, for example, this sort of burial method includes planting trees and creating habitat.