Designer Chezarit Mattie used the simple shapes of food grown in a community garden to create a visual identity for a Portuguese (Porto) garden that melds education, art, and sustainability.
Botânica is known as a green sanctuary where local citizens can volunteer and help create a more sustainable, healthy community through growing food. Horticultural education is also part of the garden’s goals. Human creativity is welcome; inclusiveness is woven through the entire garden plan.
The new identity reflects these methods and goals: it feels solid and organized, ready to receive visitors. Volunteers can feel safe in a natural environment that already has structure. The various shapes of the food products that the garden grows could represent the many different kinds of people who are welcome there. The shapes are simultaneously familiar yet intriguing, forms that draw in the eye. Mattie used a range of greens and earthy shades, and also added vibrant pops of orange.