Another local, who knew Duckworth’s CV, suggested that he might help with the project, and the designer accepted the challenge.
The new logo is effective and simple, despite the amount of text involved. Duckworth stacked the dates, organizing the mostly repetitive numbers, but he created a ligature with the 2’s, symbolizing the conjoined relationship between the two towns. The typeface used for the dates is vaguely medieval, while the face used for the city names is bold and modern.
“The logo ties the disparate events together and its objective is to bring this community together and everybody can use it as they want for nothing,” the designer says in an interview with The Telegraph.