In fact, the old logo looked more like a logo for a sports team.

The Society teamed up with Toast Design to create a new brand identity. Toast retained the blood red color from the old design, but nothing else. The new logo embeds the letter S into the letter V to create one elegant shape. The classic shape easily infers recognizable aspects of Victorian architecture: steeply pitched roofs, rounded flourishes, and asymmetry. But the logo also looks contemporary and bold.

Toast Design director Dave Foreman explains, “This project highlights the importance of blending tradition with innovation, ensuring the Society can effectively reach and engage with a broader audience demographic.”