Design agency Evoke (Brighton, UK) has created a brand expansion for Pan Macmillan that intends to bring the publisher and its books closer together. The intent is to help readers, illustrators, and authors better understand what the publisher offers.
Evoke designers began with the client’s well-established double-M logo. From the Evoke website: “We created a large crop of the logo which can be used with combinations of the brand colors, photography or imagery, and divided this crop into six further elements—all still connecting the ‘Double M’s’ of the brand logo, while creating a tapestry of shapes and colors that can be used creatively across the brand toolkit…. The brand can be combined with photography, art, or illustration by placing imagery inside of the crops to create a visually interesting and immersive feel while prominently featuring the brand.”
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