Unlike other companies that offer home health kits to check for IBS, coeliac disease, diabetes, bowel cancer, and other conditions, Selph also offers personalized specialty aftercare. The company wanted an new identity that felt expert-led but warm and personal, not clinical.
P&W (Pemberton & Whitefoord LLP) worked with Selph to create a new identity that is all about the user. From a company release: “The identity centers around a distinctive ‘S’ icon that symbolizes holistic health. It combines fingerprint detailing (to reflect personalization), a gentle curve nodding to digestive health and a calming cerulean blue palette to evoke trust.”
