Go RVing, a coalition of RV manufacturers, RV dealers, and campground operators, has a significant new rebrand.
Its new logo contains a number of symbolic touch-points. A mountain range at its center represents the dramatic Canadian landscape, but it could also be a fever chart of an excited pulse. The entire shape of the logo could also be seen as a winding road, full of twists and turns. The tail of the “g” in “RVing” mimics the road motif.
The rectangular shape could be viewed as a screen, as the main customer contact method with the organization is online. The shape can also represent an RV’s windows, through which campers can see the beauty of the country.
