Fashion breakout brand Loewe and Swiss sportswear brand On have combined forces to create a “capsule collection.” The new design deftly combines elements from each company’s logos into one sophisticated design.
The partners’ logos could not be more different. The On logo—shown on the top shoe in the photo—is simple and modern. The Loewe logo (shown on the side of the bottom shoe) is more ornate: four script L’s. The new logo—shown on the tongue of the shoe—moves the O and n into the Loewe logo.