Yahoo!'s new logo has been unveiled after 30 days of prototype logos released one at a time by the design team. Senior Vice President of Brand Creative Bob Stohrer assembled a team of 12 to build the new logo, with the goal of landing on an identity that was “sophisticated with a wink.” Retaining certain hallmarks such as the purple color and google-eye o's (now more understated) and exclamation mark, the fresh mark otherwise dons a new typeface and 3D feel.
Check out more of the new Yahoo logo here.