Hillrom is a global medical technology company that includes in its stables such notable medical suppliers as Welch Allyn, Aspen Surgical, Allen Medical, and Voalte. Its products provide advanced medical solutions that diagnose, treat, and protect patients.
Previously called Hill-Rom Holdings, the company's global rebrand combines both names in a new wordmark. The “H” and “r” in the logomark are meant to represent the ones and zeroes of the digital world in which medicine now exists. The connected wordmark and more basic logo both represent the connections between people, devices, analytics, and actions in the very high-tech medical field.
More connections, explained in a Hillrom press release: “Beyond the company's visual brand update, Hillrom is uniting its acquired company brands. The Welch Allyn brand will continue as a flagship product family for the company's patient monitoring and diagnostic solutions. The Voalte brand, which Hillrom acquired in April, will continue as a cornerstone of the company's expanded Care Communications product line. All other brands will be transitioning over time to the Hillrom brand.”