Tyson Follows The Winds Of Change

Old vs. New Logo

Tyson Foods has updated its corporate logo with the help of Brand Union. The new design marks a distinct break from the company’s predominately yellow consumer identity, which appears (at this writing) to remain unchanged.

The new identity is crisp and simple, with the suggestion of a weather vane, a long-time symbol of American farming, at its center.

New Logo

“The weathervane is a farmer’s compass, but it’s also the compass for our innovation,” Tyson president and CEO Tom Hayes said at a recent presentation.

View a complete history of Tyson’s corporate identity here.

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