DesignStudio’s rebrand of hotel price comparison website Trivago was guided the strapline, “Search savvy. Feel super.” The client’s new logo graphically expresses those words. The checkmark at the top of the design signifies the achievement of finding a good deal, while the smile at the bottom of the logo represents the great feeling that the win creates.
The brand expression is played out through Hank, a friendly hotel door-hanger character who carries the brand colors and also travels with the customers as hotel plans are made, serving as an informed guide.