Pro golfer Tiger Woods has released his own namesake brand, TGR, that will bring all of his ventures, including events, restaurants, golf course design, and the Tiger Woods Foundation, under one name. TGR’s new logo, designed by Sub Rosa, is composed of three triangles that resemble a tiger’s stripes (or claws?). The negative space within the shapes forms a W.
Sub Rosa designers, working with TGR management, built the new identity around three of the golfer’s perceived qualities: precision, the ability to master a wide variety of skills, and determination.
Read more about the new brand here.