Stubhub has a new logo—again. Less than a year ago, the ticket brokerage introduced a subtly updated logo, noting at that time it was more modern and scaleable. The newest iteration claims to be more adaptable in accommodating the many different sorts of events Stubhub deals in. The talk bubble has changed shape, and the exclamation point is gone, but beyond that, what’s most different is how the talk bubble is being used—as a bounding box, as a frame, as an abstract shape. That certainly is a more creative and versatile approach.
Also new is the tagline, “Your Ticket Out,” which does help define Stubhub as the source for tickets, important as the company now competes against many ticket-selling apps.
Read more behind Stubhub's new identity here.