Old Design

Europe’s largest arts center, Southbank Centre, includes the Queen Elizabeth Hall, the Royal Festival Hall, and other prominent and busy venues. The Centre has enjoyed a variety of identities since its origins in 1951. But always the same dilemma: how to tell people about the center’s vision and purpose without overshadowing the events it hosts?

New Design

The answer, created by North, is a magazine-style masthead that sits atop event information and imagery. “The masthead approach works perfectly for this,” North’s Charlie De Grussa explains in a Creative Review article. “It allows Southbank Centre to be top and centre but the content to always change as required without weakening the brand expression.¬†Over time, the masthead coupled with the typography will become an instantly recognizable device signaling Southbank Centre as the host with the events and exhibitions the content.”

Posters

Read the full article here.