Is debranding the new branding? Or is debranding even a thing? None of the case studies shared in this expansive Bloomberg editorial will be news to LogoLounge readers. Nor will the long recounting of the reasons behind brand simplification/alteration be surprising. But at the very end, the writer promises to share a future that “builds on the power of debranded portals”—in his next column. Stay tuned.
https://www.bloombergquint.com/opinion/debranding-is-the-new-branding-for-burger-king-warner-bros
Designer Andy Lester had had his fill of clients who “don’t care about the environment, animals, or people.” So after a decade of working for other design firms, he opened his own office, Childish Design, to focus on “purpose-driven startups” and non-profits. Check out one of his very first projects and learn more about his plans at