Quick Takes

  • Freelancing has been defined as the most terrifying fun a person can have. Design Week columnist and illustrator Ben Tallon gathers advice from peers on how to remain financially and emotionally solvent as a freelancer. (Photo of Ben Tallon from Design Week.)

https://www.designweek.co.uk/issues/13-19-november-2017/how-to-thrive-as-a-freelance-designer

 

  •  What are the most important components of a brand-reveal video? On setting the tone of the new brand: “How you want your brand to ‘feel’ should be reflected in the tone of your video. Celebrate your stakeholders by including images of your own employees, leadership and customers to make the story authentic and engage the viewer in the future. Avoid too much stock video—rather, keep it real and meaningful. Talk directly to your audience, not about yourself.”

 

https://www.forbes.com/sites/forbesagencycouncil/2020/01/27/the-all-important-rebrand-reveal-video-creating-the-right-first-new-impression/#228ad804455b

 

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