• Dragon Rouge has created a lush new identity for Afterlife, a New York-based company that turns food waste from urban restaurants into compost that grows mushrooms that are in turn sold back to the restaurants. Extra compost is also donated to local community gardens.
The graffiti-like wordmark plays beautifully against elegant photos of colorful, texturey mushrooms.
https://www.dragonrouge.com/news/our-afterlife-brand-creation-launches-eng/
• Hopeful defines itself as “a purpose-led and impact-driven creative partner for organizations making a difference.” The studio, which began life as Design Integrity in 2022, now has a wordmark that clearly explains its positive approach with the addition of a smile glyph.
Founder Stephen Murray explains. ““Hopeful Studio is very much built on a variety of learnings and innovations in the brand and digital field that offer great value to charities, social enterprises, challenger brands and larger initiatives that pursue different types of social impact.... This simplicity of meaning and imagery offers space and room for clients and partners to co-exist with us effortlessly.”