• In redesigning period product Cora’s identity, Mother Design steered away from feminine tropes and toward a visual identity and packaging suite that was worthy of being displayed on the counter, not hidden away in a drawer.
The letters in Cora’s new wordmark are rounded and fluid, but strong. The goal was to convey authentic human interest in helping people feel better and more confident. “Consumers want an empathetic approach and understanding of their experiences that offers both emotional and physical comfort,” explains Mother Design managing director Kathryn Jubrail.
• Animation and design studio Hue+Cry has a new identity that “represents both the characters of our studio and the ones we make,” says managing partner Magnus Hierta. The new primary logo is square split between an H+C monogram and half a smiling face. That design can be played out in alternative designs that fill one-half of the split screen with other imagery, but other half always contains the H+C monogram.
The company’s previous identity, especially on its website, was built on bright colors and wall-to-wall imagery which the designers felt overwhelmed the art they were producing for clients.