McDonald’s is using the power of its brand to encourage Covid vaccination compliance. Partnering with the White House, the fast-food giant has redesigned its familiar McCafe cup, delivering right into consumers’ hands the message, “We Can Do This.” Beginning in July, customers in the United States will begin to see redesigned coffee cups and delivery seal stickers.
https://www.cnn.com/2021/05/11/business/mcdonalds-vaccination-promotion/index.html
Turner Duckworth has created a new brand identity for Baskin-Robbins Korea, building on the new BR logo created by Jones Knowles Ritchie in late 2020 for the U.S.-based parent brand. Turner Duckworth designers created own-able patterns and colors inspired by the “chips, chunks, swirls, and ripples” of ingredients found in the client’s ice cream products.