Hello Finch, a marketing collective in London, has a new identity created by Studio Blackburn. The design is a play on the company’s name and portrays a finch in a variety of colors that represent the colors of the brands that Hello Finch has already transformed.
When Gloucester Rugby presented its new logos to fans, the club knew that it may not be warmly received by all. Anticipating dissension, club organizers have taken a very unusual step, offering to reimburse fans who want to add the new logo to their tattoo collection as a replacement for the old design.
Gloucester chief executive Stephen Vaughan said in a Daily Mail article, “We understand change is not for everybody and if they have taken the time, energy and commitment to put our crest on their bodies, then the least we can do is show the human side and our support. We will reimburse them the cost of a tattoo if they wanted to get the new Gloucester Rugby logo tattooed on their person.”
