Peru has an insightful and intriguing new brand, one that speaks both of the modern country and its ancient roots. Even better, its implementers are looking beyond using the logo and identity simply as a tool to incite tourism. Instead, they plan to use it for marketing all things Peruvian and got things off to a strong start this week with Peru Day on Wall Street.
Developed by FutureBrand's, the logo's spiral evokes the country's famous architectural sites, and it also creates a new icon for Peru.
A new font, called Bree Peru, was developed by TypeTogether to be used with the brand.
livinginperu.com