On Designing Real Change

Lisa Smith may not be a familiar name in design circles, but her influence on famous clients that range from Burger King to the Met is known to almost everyone.  An executive creative director at Jones Knowles Ritchie, Smith wants to help clients make huge waves, not small tweaks.


“I’m not good with small change,” she says. “I’m really good if you’ve got a really big business problem that needs solving.”


Learn more about her ideas and approach in a Fast Company article at



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