Newly Branded Beverages

• Pepsi is playing out its new identity in iconic locations worldwide using much larger-than-life installations that amaze citizens through technology and scale. Drones, inflatables, hot-air balloons, and more are used to literally build the brand in ways that cannot be ignored. See a video of the displays released so far at


• Another Pepsi product, energy drink Rockstar, has undergone a rebrand, aimed at invigorating sluggish sales. While competing products use dark colors, Rockstar now uses vibrant colors. The brand’s gold star remains at center, but it’s smaller now, which makes room for the type and art that are needed to clearly differentiate the drink’s 20 different varieties.

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