New Canadian Identities

News: Sault Ste. Marie has a new logo. Not news: Citizens don't like it.

The outer circle is said to represent the steel rafters of the local International Bridge. The inner circle represents a First Nations medicine wheel.

Destination Canada, part of Canada's national tourism efforts, has a new sort-of-heart-shaped logo. The reasoning behind the design: it's meant to represent the transformative, heart-felt experiences the travel board wants visitors to experience. 

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