News: Sault Ste. Marie has a new logo. Not news: Citizens don't like it.
The outer circle is said to represent the steel rafters of the local International Bridge. The inner circle represents a First Nations medicine wheel.
https://www.saultstar.com/opinion/columnists/saults-new-logo-is-unnaturally-complex
Destination Canada, part of Canada's national tourism efforts, has a new sort-of-heart-shaped logo. The reasoning behind the design: it's meant to represent the transformative, heart-felt experiences the travel board wants visitors to experience.
https://www.ttgmedia.com/news/news/destination-canada-unveils-new-logo-and-tagline-18165