The investment firm standard Life has a new brand identity and logo. The brand refresh, the first for the company since 1993, retains the original blue and gold corporate colors, and is accompanied by the tagline, "The Way Forward."
Standard Life Chief Executive David Nish says, "We have refreshed our visual identity to provide a clear outward signal of our brand repositioning and the forward thinking approach we are taking to people's long term savings needs."
ukgroup.standardlife.com