New Hotel Identities

  • Best Western Hotels & Resorts has rebranded as BWH Hotel group after adding WorldHotels to its group. The new identity replaces a system that has been in place since 2015. The deconstructed red globe on top of the wordmark is a holdover from WorldHotel's logo.
  • Sheraton has reimagined its 82–year–old crest, turning it into a globe formed by lines that all point inward at a modernized “S. ”

    From a Sheraton press release: “The new logo reimagines the signature laurel as movement from the world and the energy of gathering.... Guests will start to see the new logo on collateral and websites starting in April. 

    Sheraton is part of the massive Marriott Bonvoy group that includes more than 6,900 properties in 30 leading hotel brands spanning 130 countries and territories.

Like what you see? You, too, can join our tribe of quality designers and marketers who continue to make their mark by utilizing the invaluable resource that is
Click to get more information and join the LogoLounge Community!

What do you think?