Johnnie Walker has long been known as your father’s scotch, or your father’s father’s scotch, certainly not a brand for women or young people. A new campaign issued by brand owner Diageo North America aims to capture the profound heritage of the product while sending it back out into the world with a distinctly edgier and more vibrant jaunt.
The character of the “walking man” has a long history (enjoy his evolution at https://vinepair.com/wine-blog/a-visual-history-of-johnnie-walkers-striding-man-logo/). Now, he is set into rippled motion, as if viewed through a finger of drink; he is show exiting stage right at a clip and repeated as a pattern that accompanies the catch-phrase “Keep Walking.” Bright environmental graphics and pop-up scotch kiosks will aim to bring the liquor out of dim, leather-encased rooms and out into the world where it can be enjoyed a social and drink mixer, not simply neat.
https://musebycl.io/design/johnnie-walker-steps-new-era-vibrant-look-and-feel