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Adaptive logos

NASA has a new 60th anniversary logo, designed in inhouse. From a Space Coast Daily article:

“‘NASA’ and ‘60’ are stacked, bold and tall, atop the continental United States, the curvature of Earth, and the light of an approaching dawn. This placement captures the spirit of a metaphor about knowledge and discovery, often attributed to 17th-century physicist Isaac Newton: ‘If I have seen further than others, it is by standing on the shoulders of giants.’”

Find more details here.


Adaptive logos

Co.Design issues an update of Dieter Ram’s 10 Principles of Good Design for 2018. (Original principles can be found at

Among the refreshed list is that good design considers broad consequences: “Good design chases more than clicks. It’s mindful of potential impact—whether economic, social, cultural, or environmental—and it’s mindful of that impact over time. There’s one simple test, according to Rob Girling and Emilia Palaveeva of the design consultancy Artefact: ‘Don’t just ask “how might we?”’ they write, invoking a common term of art in design thinking. ‘Ask, “At what cost?”’

Read more here.

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