Hulsbosch Rebrands McGrath Foundation

Old vs. New Design

The design firm Hulsbosch has created (pro bono) a new identity for the breast cancer foundation, McGrath Foundation.



The McGrath Foundation is named in honor of the late Jane McGrath, wife of Australian cricketer Glenn McGrath. The group’s previous design was very heavily focused on cricket. The new design contains what the designers call a “life force,” a looping, deep pink design that suggests the emotional and physical support the foundation offers to any suffering from breast cancer. Also visible in the embracing design is a suggestion of the familiar cancer ribbon and a heart.


The very simple nature of the looping line allows it to animate easily and be tucked into photos and other designs.

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To read more behind the rebrand, simply click here.

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