Scouting Rebrands in the UK

Girl Scouts UK New Branding Guide

Scouting and Girl Guides in the United Kingdom are undergoing major identity redesigns that include plenty of self-reflection for the organizations themselves.

From a recent Design Week article: “For organisations that have long traded on tradition and heritage, modernising has been no easy feat— so why undertake the task? At its core, the mission seeks to broaden the organisation’s beyond public expectation.
“Chris James, head of brand at the Scouts says: ‘We could quite happily have concentrated on attracting the children of former Scouts, and then attracting their children’s children, and so on—but to do this would be to ignore huge communities who don’t have a family history of Scouting.”

Girl Scouts UK New Badge Brands

Like what you see? You, too, can join our tribe of quality designers and marketers who continue to make their mark by utilizing the invaluable resource that is
Click to get more information and join the LogoLounge Community!

What do you think?