Drizly Refreshes Brand and Focus

Uber-owned Drizly is celebrating a decade in business with a brand refresh, completed by design firm Red Antler and media experts Party Land.

The alcohol e-commerce shop began life by offering quick home delivery of beverages, a service that was especially appreciated during pandemic times. Post-lockdowns, its new focus is on gifting, expanded shipping capabilities, and more concierge services such as corporate gift-giving. The refreshed visual identity updates all aspects: the logo (Molly the bear will have a bigger role in messaging), colors (brighter), type (bolder), icons, and photos have all been refreshed to better match up with the company’s new directions.

“This is more than just a brand refresh or new visuals. Our heightened focus on the importance of life's moments—big and small—is a belief shared with our customers,” says Liz Paquette, Drizly's senior brand director. “Our recent survey found that 41 percent of consumers cited ‘enjoying life’ as one of the things they value most, coming in only after ‘family.’”



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