• Schweppes is working with branding agency Bulletproof to revitalize its identity in Australia, bringing back the company’s “Schweppervesence” theme. The revamped wordmark includes bubbles, a more expansive ribbon, and a more relaxed, fluid script.
https://mumbrella.com.au/schweppes-refreshes-brand-identity-via-bulletproof-810598
• Bettr Coffee is a brand that encourages its partners, employers, and customers to make socially and environmentally responsible decisions, but it also acknowledges that no one is perfect. From the company’s website: “[This is w]here the coffee is always 100% unpretentious but 100% delicious. Where everyone can be 100% flawed yet 100% wonderful. In this world, nothing is 100% perfect, but everything can be 100% Bettr.”
A Creative Boom article explains how design firm Anak they approached its client’s new identity. Creative partner Lee Hanyi says, “The world of social impact and sustainability are typically fronted by happy mascots, saccharine do-gooders and utopian futures. This results in a huge gap between the brand and the truth of real life. Helping the planet is a dirty, messy and complicated job. The new Bettr brand celebrates the world of social enterprises in all its imperfect glory, encouraging everyone to ‘Scr*w perfect, make an impact’.”