Audi introduced its new identity in 2017 with a focus on making it a completely digital-first brand that optimized performance on all online interfaces. Now it has taken a further step by making all of its brand guidelines available to everyone.
The company’s new brand site not only offers all of the tools needed to use the brand assets, but it also explains how to use them. Such handy tools as a calculator that helps define the correct ratio of the size of the Audi rings to accompanying typography is provided, as well as a code preview, icon library, color guidelines, a thorough explanation of the sound of the brand, and much more is included.
From the new site: “This platform provides a direct, straightforward path to approaching the design of the Audi brand. It offers lots of examples and instructions that convey the essentials and provide inspiration for ideas and it’s structured in such a way that you can get started right away.”
Read more details here.