The Valued Lives Foundation is a peer-led disability organization in Australia that delivers support and services that are designed by people with disability, for people with disability. The Brand Agency created a new identity for the group that celebrates how individual differences can come together to create a more beautiful and powerful whole.
Brand Agency’s solution is a wordmark in which every letter is different from its neighbor but has attributes that make each connection work well together. Each letter was custom-made for the project. From the article: “This is symbolic of how individual differences complement one another and create a unique but united existence.”