A Sweetened Identity

Domino Sugar has a new logo to celebrate its 120th anniversary. Part of the new system is subtle color-coding that will identify its specific product categories: powdered sugar, demerara sugar, granulated sugar, golden sugar, and light and dark brown sugar.  Domino’s iconic yellow brand color has been maintained for the main body of packaging.

Also new is a four-pointed star that serves as the dot on the “i.” The previous wordmark used a five-pointed star, and previous to that, Domino used an asterisk-shaped burst. 


Domino is owned by ASR Group, which also owns C&H Sugar, Redpath Sugar, Tate&Lyle Sugar, among other sugar companies.



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