The Russian design firm Tomatdesign has created a lovable identity for a product that is normally considered cold and dry—small to mid-size business sales transaction software. The client, Nimble, needed a flexible identity that easily communicated responsiveness, trustworthiness, and energy. The designers rely on man’s most loyal friend, the dog, to represent Nimble. The sillouetted animal, together with familiar canine accouterment such as toys, leashes, and wagging tail, to create a playful, comfortable feel, especially useful for a product that can feel exactly the opposite. https://tomatdesign.ru/works/neemble/
The Russian design firm Tomatdesign has created a lovable identity for a product that is normally considered cold and dry—small to mid-size business sales transaction software. The client, Nimble, needed a flexible identity that easily communicated responsiveness, trustworthiness, and energy.
The designers rely on man’s most loyal friend, the dog, to represent Nimble. The sillouetted animal, together with familiar canine accouterment such as toys, leashes, and wagging tail, to create a playful, comfortable feel, especially useful for a product that can feel exactly the opposite.
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