In creating a new logo for Shakespeare’s Globe Theatre, The Partners tapped into the client’s history and heritage in many lovely ways.
The logo design references the circular shape of the original theater building, which was built in the 16th century. Its 20-sided polygon shape also references the prologue of the Shakespeare play, “Henry V, ” in which the theater is described as a “wooden O.”
The polygon was carved on a cross-section of a log taken from an exhibition on the theater’s 16th-century reconstruction. The carved shape was then used as a woodblock that printed the image now used in the identity. The irregular grain of the wood and hand-carved imperfections present in the block print speak volumes about the theater’s history.
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