Adams Golf has released a revamped design of its Tight Lies club and along with it a redesigned logo. For the identity, the golf company decided to introduce a new cursive look, noticeably classic next to the previous logotype, which was all bold, sans serif, and with a stark triangle icon. The black-on-white script appears to cater to an older, more established demographic.
For more on the Adams Golf New Club and Logo click here.