New York-based OCD (Original Champions of Design) has created a new identity for the WNBA. Bringing the logo and visual system into the present moment with bolder typography and a vivid orange and white color palette, OCD has given the league a higher profile that references male sports associations. Our challenge was to simultaneously work within and play against that vernacular, says OCD founders Bobby Martin jr. and Jennifer Kinon. Steven Heller interviews OCD on his blog, The Daily Heller.
Read more at PrintMag.com
