Still making your way through LogoLounge Book 11? Make sure you check out the case study on Hoodzpah Design's opportunity to submit concepts for The Greatest Showman logo!
In 2017, the major motion picture The Greatest Showman became one of the highest–grossing live–action movies of all time. Imagine having a chance be a part of the ideation of the identity for something so big.
Hoodzpah was one of design firms to work on a logo design for the movie. The challenge was to design a logo that was at the same time modern and old–fashioned, circus whimsy with a dose of grandeur.
"It was important to do something that felt relevant to now and to the mid–19th century because the movie creates the same juxtaposition—the look needed to be slightly fantastic as well." — Jennifer Hood
Read about Hoodzpah's favorite parts of the journey in the "Greatest Showman" article, on page 164 of LogoLounge Book 11! Don't have the book? No problem. Current members can download a free electronic copy, or you can click here to purchase a hard copy of your very own.