Its founders are life-long travelers who search out new beers as a way to explore new places.
CODO Design of Indianapolis was tapped to find a way to brand this unique mix of travel and brewing. One set of concepts focused on birds and the North Star, while another studied the possibilities found in compasses and the sun, as well as a clever typographic solution that used the O in the name as a setting sun and the L as a horizon line.
The client—fortunately or unfortunately—liked both directions. Discover how designers Luke Fehribach and Ryan Pickard found a serendipitous solution that worked for everyone in the upcoming LogoLounge Book 14.