Facing steep drops in sales last year attributed to bad weather and a declining consumer preference for pricier casual dining, Darden Restaurants Inc. unveiled a new logo for its Olive Garden brand.
Canada’s sixth largest city (and growing), Mississauga is sharing plenty of details about its new identity.
Reebok has announced a new “symbol of change” that a corporate spokesman says is not a logo.
The identity of mineral make-up brand Lily Lolo’s, created in 2005, had definitely not kept pace with the burgeoning popularity of the brand.
The design firm Elmwood has created a new identity and packaging plan for the men’s grooming brand AXE, gifting it with some careful subtleties that the product and its marketing sometimes lacks.