Perhaps learning a lesson from number one competitor Folgers, which has never swayed from its “the best part of waking up is Folgers in your cup” jingle, Maxwell House coffee is putting greater emphasis on its “good to the last drop” motto.
Unlike so many schools which have had to drop Native tribe-based identities recently, Florida State has just issued an updated identity that keeps Seminole heritage at the center of its brand, with the OK of tribal leaders.
Nineteen-year-old Weather Underground, purchased by The Weather Channel is 2012, has a new logo and graphical identity.
Interbrand Sampson de Villiers has worked with the Johannesburg Stock Exchange for the past year to create a much more modern, vibrant identity for the institution.
Often overshadowed by neighboring San Francisco, the city of Oakland, Calif., has created a new logo and marketing campaign aimed at erasing its image as a gritty has-been.