Recent Articles

Florida State Rebrands With Tribe Blessing

Unlike so many schools which have had to drop Native tribe-based identities recently, Florida State has just issued an updated identity that keeps Seminole heritage at the center of its brand, with the OK of tribal leaders.

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Weather Underground Goes Mainstream

Nineteen-year-old Weather Underground, purchased by The Weather Channel is 2012, has a new logo and graphical identity.

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Interbrand Creates New Stock Exchange Identity

Interbrand Sampson de Villiers has worked with the Johannesburg Stock Exchange for the past year to create a much more modern, vibrant identity for the institution.

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Oakland Reaches Out

Often overshadowed by neighboring San Francisco, the city of Oakland, Calif., has created a new logo and marketing campaign aimed at erasing its image as a gritty has-been.

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Touché!

Although no credits are given, some sharp-witted designers associated with the gaming site Bwin have “Americanized” European World Cup Soccer team logos in a painfully apt way.

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