172,904 total logos
  • Fair and Square J.C. Penney
    • Logos In The News
    • By Anne Hellman
    • 1/27/2012
    The logo making the most news this week is J.C. Penney's reinvention of its red square, with some significant changes. The new design brings the logo closer to the American flag in color and layout, in which the square speaks loudly to represent the company's new pricing strategy, "Fair and Square."
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  • 7UP Looks Up in India
    • Logos In The News
    • By Anne Hellman
    • 1/24/2012
    Since its launch in India in 1990, the 7UP brand has championed optimism. In a new positioning, BBDO India is refreshing this attitude with a redesigned logo, updated packaging, and the slogan, "Dil Bole I feel Up."
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  • More Fun in the Philippines
    • Logos In The News
    • By Anne Hellman
    • 1/23/2012
    Another story of logo duplicity popped up in the Philippines last week, when the Department of Tourism's new logo and slogan, 'It's More Fun in the Philippines," brought allegations that it had been copied from a 1951 ad campaign in Switzerland.
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  • Windsor Life Reassures
    • Logos In The News
    • By Anne Hellman
    • 1/20/2012
    The insurance company Windsor Life has a new name and brand presence. Moving forward, the company will be known as ReAssure, bringing customers under one brand with a pledge of confidence in its very name.
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  • Designing Arab Identities
    • Logos In The News
    • By Anne Hellman
    • 1/19/2012
    This article in Wamda.com offers guidelines for developing successful Arab identities for today’s brands
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