The Epcot International Food & Wine Festival is a food, drink, music, and marketplace event that offers experiences from six continents. Mattson Creative partnered with Disney to capture the richness of the occasion.
Combining identity elements from Disney, various international cultures, and very different foods was a huge order. To meld the many flavors, Mattson borrowed from the familiar round form of Spaceship Earth, Epcot’s iconic geodesic dome. Round shapes form a bowl of noodles, scoops of ice cream, a dumpling, and even plates and cups. Backing the food illustrations are line drawings that reference the dishes’ countries of origin.
Bold, expressive typography completes the identity: complex and almost like illustrations themselves, the lettering encourages the viewer to slow down and savor the full visual message.
