• A recent rebranding of a primary school in Soho (London) by design firm Wonderhood has resulted in a 60 percent increase in applications for the school.
The new branding is complex, but flexible. A silhouette of the school is filled with icons that reflects the many activities and services that it provides. The lettering is based on historical signage found on the school grounds. Wonderhood reincorporated the old letter forms in the new plan, but in a more modern fashion. “The wordmark is set in a more contemporary approach that should future-proof the identity for the years ahead,” says Wonderhood Design’s co-founder, Simon Elvins.
• Purpose Talent’s strapline is “connecting groundbreaking companies with extraordinary talent.” It’s an agency that focuses on making connections that ensure fulfillment through meaningful work. Studio Morfar created an identity for Purpose Talent that visually expresses the joy and energy found in these relationships.
The new Purpose Talent logo is full of creative energy. A blurb from Studio Morfar’s Behance site explains the design. “No one is perfectly polished and we’re all a little wonky in our own way—but that’s the point. While each letterform is different and perhaps a little awkward and offbeat, together they work beautifully. It’s a visual nod to the belief that everyone should feel a sense of belonging, even at work.”
