• Big Little Brands has rebranded Jolly Rancher candy (owned by Hershey) with a hyper-realistic shine. The word RANCHER in the wordmark is now all-caps, mimicking the chunky shape of the candies themselves, and a highlight has been added to the “O” in “Jolly”. “Glass fruit” visuals are also part of the new branding.
Read more at snackandbakery.com
• Design agency How and How has created branding for Wild Thingz, a new line of organic, plant-based, artificial-additive-free, less-sugar sweets. With a Venus flytrap mascot at its center, the new identity also uses a unlikely combination of thorny and furry/leafy lettering in its wordmark. A brown, green, and pink color scheme completes an identity that definitely bucks traditional candy branding.
Read more at creativereview.co.uk
• Candy brand M&M has teamed up with an unlikely partner, kate spade new york, to create a “capsule collection” of fashion accessories such as jewelry and an M&M-shaped purse.
M&M’S Global general manager Jane Hwang explains the unlikely fusion: “Partnering with a brand like kate spade new york, known for joy and everyday celebrations, is the perfect complement this holiday season. We hope the special collection will surprise and delight our fans as they rock their favorite brands in an iconic new way.”