Toilet Twinning was formed in 2010 to inspire people with means to “twin” their own toilet with a toilet/latrine in a poor community, which in turn promotes better hygiene and health. Wildish & Co. recently rebranded the initiative with a smart wordmark that places the crux of the conversation—a toilet—front and center of the design.

The surrounding letters mimic the solid shape of the toilet, creating a memorable design that is friendly and genuine but also cognizant of the life-and-death goals of the organization.